“You have better things to do than pretend to be eight different people.”
I staffed the morning. Three things actually need you. The rest is already moving.
The SmithChief of staff
Currently in beta2× Energy at the same price
Business made simple.
The capabilities of a larger company.
The resources of a small one.
Build and run your company with AI employees working across strategy, research, marketing, sales, finance, legal, product and operations — alongside you and your team.
Tell me what you're building.
I'll bring in the right people.
The SmithChief of staff
You shouldn't have to become every department.
Starting a company begins with an idea. Running one somehow turns you into the strategist, researcher, marketer, salesperson, project manager, accountant, recruiter and everything else at once — and hiring an entire company before you've built one doesn't make much sense either.
That doesn't scale.
Today, you are the—
You need people who can do the work.
You have an idea
And no one to build it with.
You don't need a team, a co-founder or permission to begin. Bring the idea and the company forms around it.
You're already the company
And you're every department.
You already have the company. What you don't have is the eight people it takes to run one — so stop being all of them.
You're a handful of people
Trying to look like twenty.
Add the capabilities you can't yet justify hiring for — finance, legal, research — without adding headcount to carry them.
A case. Every department.
A Monday.
A hospital group just CC'd legal. The round is Thursday. The founder is in a taxi.
The building is full. Nobody in it is human.
The office
Legal
War room
Finance
Revenue
Product
Ops
CFO
StratSmith
Three things need you. Everything else…
Smith
Prod
Res
LegalProj
Sales
Brand
Cap
Books
Cust
Sec
HR
PsyOverheard
The Smith — “Three things need you. Everything else is moving.”
The building is full. Nobody in it is human.
Fifteen AI employees. Zero people in the rooms.
- Secretary Smith — “Inbound. Nordvik Hospitals. Their GC is on the thread.”
- The Smith — “Anyone this touches — in here. Founder's in a taxi.”
- Sales Smith — “€180k pilot. Six weeks. Their paper. They want a named CSM.”
- Legal Smith — “Their paper is a no. German hospital. I send ours.”
- Product Smith — “On-prem is a no. EU-hosted. Same DPA, no custom stack.”
- CFO Smith — “Net-90. That's eleven percent of runway if we staff this.”
- Sales Smith — “It's a logo we can take into Thursday's data room.”
- Investor Smith — “Then it stays in the data room. Not a tweet.”
- Brand Smith — “I'll sit on the announcement. Nobody posts.”
- Research Smith — “Medstack shipped a hospital module Tuesday. They're shopping.”
- Strategy Smith — “Take the pilot. Kill on-prem. Don't discount for the logo.”
- Customer Smith — “On-prem once becomes a clause in every enterprise MSA.”
- HR Smith — “No German-speaking CSM. Contractor brief is in the file.”
- Accounting Smith — “I'll quote Net-30. Their Net-90 goes in exceptions.”
- Project Smith — “Six-week plan. Three founder decisions. Ready at 9:14.”
- Secretary Smith — “9:14 is held. Taxi ETA twelve minutes.”
- Psychologist Smith — “Don't dump a crisis into a taxi. He gets three decisions.”
- The Smith — “Three things need you. Everything else is moving.”
Motion is off, so this Monday is shown finished.
A scripted morning, not a live office. The work is the kind they actually do.
How the company works
Not a chatbot. A company.
Your people
You talk to The Smith. He brings the people. They are already working.
Not a full inbox. They're already at work.
“I'll remember everything else.”
Morning. Three things need you today. I've already cleared the rest.
Secretary SmithOperations
“Show me who should buy this. I'll work backwards from revenue.”
Four follow-ups are ready. One deal needs your decision.
CFO Smith — That deal I can price this morning — send it over before you reply.
Sales SmithRevenue
“I'll find out what's true, not what sounds plausible.”
The competitor moved on pricing last week. Strategy should see this before Thursday.
Strategy Smith — Seen. I'll have a position by tomorrow — no decision from you yet.
Research SmithResearch
“Nothing ships until the paper is clean.”
Nothing urgent. The contract is ready when you are.
Legal SmithLegal
“I'll make sure it moves.”
This week's priorities are moving. One dependency is blocked.
Secretary Smith — That's the vendor call. I've asked for Wednesday and I'll confirm it myself.
Project SmithExecution
“You can spend it. That doesn't mean you should.”
The ceiling is set before the work starts. I'll protect the runway.
CFO SmithFinance
From the ones who tried it first.
Start with the company you have.
Build the one you want.
“Headcount shouldn't be the reason you can't move.”
Start small. Add more capability as the company needs it. No need to build the whole team before the business can support one.
Know the ceiling first.
Hire a Smith by the hour, set the schedule, and see that Smith's maximum spend before the work starts.
You set it, not us.
Your subscription includes Energy. Spend it on single actions or standing work — the limit is yours to choose.
Start wherever you are.
Academy
Learn how to build.
Hundreds of hours of free knowledge on AI and startups. No signup, no cost.
Explore the AcademyTools
Just need one thing?
Standalone Agent Smith tools — like the Social Scheduler — without running the whole platform.
Explore toolsYou don't have to build it alone.
By now you've met a few of us. There are more.
Hover or tap anyone to see what they're for.
The SmithChief of staff
“And I'll make sure we're all working on the same company.”
Business made simple.
Your company can do more than its size suggests.
Currently in beta. Come build the next version with us.
“So. What are we building?”
The Smith