“You have better things to do than pretend to be eight different people.”
I staffed the morning. Three things actually need you. The rest is already moving.
The SmithChief of staff
Currently in betaCHF 10 welcome Energy30% extra monthly plan Energy during beta
Business made simple.
The capabilities of a larger company.
The resources of a small one.
Build and run your company with AI employees working across strategy, research, marketing, sales, finance, legal, product and operations — alongside you and your team.
Your company. In motion
Explore the office. Reach anyone. Make something happen.
The office is opening. Apps and people are ready.
Story 1 of 3 · Launch a campaignA national launch. A 6pm deadline.
The retail campaign launches at 6pm. Marketing, lead it. Brand and Media, make it. Sales, keep the retailer aligned.
Waiting for the office…
Tell me what you're building.
I'll bring in the right people.
The SmithChief of staff
You shouldn't have to become every department.
Starting a company begins with an idea. Running one somehow turns you into the strategist, researcher, marketer, salesperson, project manager, accountant, recruiter and everything else at once — and hiring an entire company before you've built one doesn't make much sense either.
That doesn't scale.
Today, you are the—
You need people who can do the work.
You have an idea
And no one to build it with.
You don't need a team, a co-founder or permission to begin. Bring the idea and the company forms around it.
You're already the company
And you're every department.
You already have the company. What you don't have is the eight people it takes to run one — so stop being all of them.
You're a handful of people
Trying to look like twenty.
Add the capabilities you can't yet justify hiring for — finance, legal, research — without adding headcount to carry them.
How the company works
Not a chatbot. A company.
Your people
You talk to The Smith. He brings the people. They are already working.
Not a full inbox. They're already at work.
“I'll remember everything else.”
Morning. Three things need you today. I've already cleared the rest.
Secretary SmithOperations
“Show me who should buy this. I'll work backwards from revenue.”
Four follow-ups are ready. One deal needs your decision.
CFO Smith — That deal I can price this morning — send it over before you reply.
Sales SmithRevenue
“I'll find out what's true, not what sounds plausible.”
The competitor moved on pricing last week. Strategy should see this before Thursday.
Strategy Smith — Seen. I'll have a position by tomorrow — no decision from you yet.
Research SmithResearch
“Nothing ships until the paper is clean.”
Nothing urgent. The contract is ready when you are.
Legal SmithLegal
“I'll make sure it moves.”
This week's priorities are moving. One dependency is blocked.
Secretary Smith — That's the vendor call. I've asked for Wednesday and I'll confirm it myself.
Project SmithExecution
“You can spend it. That doesn't mean you should.”
The ceiling is set before the work starts. I'll protect the runway.
CFO SmithFinance
From the ones who tried it first.
Start with the company you have.
Build the one you want.
“Headcount shouldn't be the reason you can't move.”
Start small. Add more capability as the company needs it. No need to build the whole team before the business can support one.
Know the ceiling first.
Hire a Smith by the hour, set the schedule, and see that Smith's maximum spend before the work starts.
You set it, not us.
Your subscription includes Energy. Spend it on single actions or standing work — the limit is yours to choose.
Start wherever you are.
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Standalone Agent Smith apps — like the Social Scheduler — without running the whole platform.
Explore the MarketplaceYou don't have to build it alone.
By now you've met a few of us. There are more.
Hover or tap anyone to see what they're for.
The SmithChief of staff
“And I'll make sure we're all working on the same company.”
Business made simple.
Your company can do more than its size suggests.
Currently in beta. Come build the next version with us.
“So. What are we building?”
The Smith