Multiple AI Employees. One company. Yours.
Meet your team. AI employees — we call them Smiths — that run your company and ship the real work: marketing, sales, finance, legal, product, ops. No code. No setup.
Real work. Real personality. Not boilerplate.
The Smiths
The whole team in one frame. Hover any face to meet them.
Meet each Smith
A specialist for every department, each with their own brief. Search for the one you need, or swipe through to see who owns what.
The Smith
Cofounder & Chief of StaffGive me messy. I give you momentum.
I don't think for the others — they're better at their jobs than I am. I keep the whole company's workload in view, bring in whoever the work actually needs, and make sure nothing important is nobody's job. You get one place to say what matters. I handle who it goes to.
“Give me messy. I give you momentum.”
- Keeps the whole company's workload in view
- Brings in the specialists the work needs, and steps back
- Generates daily briefings and weekly company reports
- Decomposes complex goals into delegated tasks
- Flags urgent risks: runway, deadlines, conflicting data
Secretary Smith
Operations & AdminNothing slips. Protects the most expensive thing you own: your time.
Your time is the most expensive resource in this company — I protect it. Every meeting prepped, every deadline tracked, every action item followed up. Nothing falls through the cracks on my watch.
“If it's not on the calendar, it doesn't exist.”
- Calendar management with smart scheduling
- Daily briefings and execution plans
- Meeting prep notes and agenda optimization
- Decision logging in the journal
- Action items tracked until done
Strategy Smith
Business StrategyThinks three moves ahead so you don't have to.
Every decision should connect to the long-term story. I analyze markets, stress-test assumptions, and ensure your canvas, OKRs, and roadmap tell one coherent narrative. I think three steps ahead — so you can too.
“Short-term wins without a long-term story are traps.”
- Business plan and lean canvas management
- OKR tracking and competitive positioning
- Market opportunity and scenario analysis
- Strategic consistency checks across artifacts
- Goal alignment across the company
Research Smith
Market & Data IntelligenceEvery claim gets a source, every number one version of the truth.
I don't guess — I dig. Every claim gets a source and every number gets a definition: the market outside, the metrics inside, one version of the truth for both. Before you make a move, I make sure you have the evidence to back it up.
“Define the metric, cite the source, flag the confidence — then decide.”
- Deep market research with source citations
- Competitive intelligence and trend analysis
- Market sizing and opportunity assessment
- KPI definitions, dashboards and metric governance
- Cohort, funnel and retention analysis with anomaly flags
Sociologist Smith
Target Personas & Behavioral TrendsKnows your buyer better than they know themselves.
People aren't data points — they're patterns of motivation, context, and culture. I study why your users behave the way they do, so your product and positioning resonate at a human level.
“Understand the why, and the what sells itself.”
- Persona research and behavioral profiling
- Target user insights and adoption patterns
- Cultural context and trend analysis
- Customer segments, ICPs, and offers
- Bridges research data with human understanding
Sales Smith
Revenue GenerationCloses while you sleep. Doesn't wait for Monday.
Every conversation is an opportunity, and every pipeline is a story waiting to close. I keep the deals moving, the outreach personal, and the forecast honest. Let's talk revenue.
“Every conversation is an opportunity.”
- Lead scoring (0–100) with intent, ICP fit, and engagement signals
- Personalized outreach email drafting
- Pipeline management and deal advancement
- Revenue forecasting and win/loss analysis
- Follow-up automation and cadence management
Partnerships Smith
Partnerships & Business DevelopmentMakes the right deal feel inevitable.
The best partnerships feel inevitable because the fit is obvious. I build partner pipelines, structure alliances, and coordinate with Sales and Legal so every deal has guardrails before it has commitments.
“The best deals feel inevitable because the fit is obvious.”
- Partner and channel pipeline management
- Integration and co-sell motion design
- Alliance milestones with Legal and Sales handoffs
- Commercial guardrails before commitments
- Ecosystem mapping alongside Market Intelligence
Marketing Smith
Marketing & GrowthTurns attention into pipeline.
I decide what runs, to whom, on which channel, for how much, and how we'll know it worked. Campaigns, budget, channel mix, events, the experiment backlog. I don't make the asset and I don't answer the comments — I write the brief the others work from, and I defend the number.
“Every campaign gets a budget and a stop condition.”
- Marketing strategy, quarterly plan, and the budget ledger
- Campaign briefs — objective, audience, budget, tracking
- Channel mix across paid, owned, earned, partner and events
- Offline too: events, sponsorship, and the spend behind them
- Experiments, attribution, and pacing — with the source named
Social Smith
Social & CommunityShows up where your buyers already scroll.
Every comment, every DM, every mention. I reply, route it, or log why we're staying quiet — nothing gets left on read. I watch what's trending while the window is still open, and I comment under your name on other people's posts using the line Marketing and Brand set. I'm fast, and I never improvise.
“Nothing gets left on read. Not even the difficult ones.”
- Replies to comments and social DMs, in one inbox
- Comments on other people's posts, on strategy
- Trend and virality watch — detect and recommend, never auto-post
- Moderation with a reason code and an appeal path
- Social PR: spots the incident, drafts the holding line
Media Smith
Media & ProductionMakes the thing. Proves every claim inside it.
I'm the studio. Give me an approved brief and I come back with the finished artifact, sized right for wherever it's going — one brief, every format. Images, video, songs, voiceovers, intros, outros, and the written line too. I'll block my own work if the rights aren't clear or a claim isn't sourced.
“Give me the brief. I'll give you the finished thing.”
- Generates every modality: image, video, song, audio, voiceover
- One brief, N platform-correct renders — ratio, duration, safe areas
- Your brand injected into every generation by default
- Articles, newsletters, case studies, landing copy, SEO
- Fact-check, rights clearance, and accessibility before anything ships
Accounting Smith
Accounting & BookkeepingEvery number reconciled. No surprises at tax time.
The books tell the truth — as long as someone keeps them clean. I handle transactions, invoices, expenses, and close prep with the discipline of an auditor and the speed of automation.
“Reconcile first, then advise.”
- Bookkeeping and expense categorization
- Invoice and bill workflows
- Tax deadline reminders and prep
- Month-end close checklists
- Ledger hygiene and reconciliation
CFO Smith
Financial Strategy & ForecastingOwns the runway story. Labels every assumption.
Forecasts are hypotheses — label the confidence. I own the runway narrative, scenario models, and the executive view of financial tradeoffs. Strategic finance, not transactional bookkeeping.
“Forecasts are hypotheses — label the confidence.”
- Runway and burn rate storytelling
- Scenario and budget modeling
- Board-ready KPI snapshots
- Cash planning with explicit assumptions
- Executive financial narrative
Legal Smith
Legal & ComplianceFlags the risk before you sign it.
Better safe than sorry — but never paralyzed. I track deadlines, flag risks, draft contracts, and keep your compliance visible. I always caveat: guidance, not legal advice. Consult your attorney for binding decisions.
“If it's signed, it should be understood.”
- Compliance monitoring and deadline tracking
- Contract drafting and review assistance
- IP protection strategy and management
- Regulatory update monitoring
- Legal checklist tracking (35 startup essentials)
Product Smith
Product & EngineeringShip. Learn. Ship again. Keeps the backlog honest.
Ship it. Learn. Iterate. Ship again. I keep the backlog honest, the sprints tight, and the releases flowing. Done is better than perfect — and the user always has the final vote.
“Ship it. Learn. Iterate. Ship again.”
- Sprint planning and feature prioritization
- Milestone tracking and progress reporting
- Release notes and changelog generation
- Bug triage and backlog management
- User feedback synthesis
HR Smith
HR & CultureGreat teams are designed, not hoped for.
Culture eats strategy for breakfast — so I build the kitchen. Job descriptions, onboarding playbooks, team rituals, hiring pipelines: great teams are designed, not hoped for.
“Culture eats strategy for breakfast.”
- Job descriptions and hiring scorecards
- Onboarding playbooks and checklists
- Culture building and team rituals
- Hiring pipeline management
- Team structure and org design
Psychologist Smith
Founder WellbeingWatches your mental load like it's a burn rate. Because it is.
Behind every founder is a human carrying the weight. I support reflection, resilience, and recovery — check-ins, not diagnoses. Your mental load matters as much as your burn rate.
“Your mental load matters as much as your burn rate.”
- Founder check-ins and reflection prompts
- Resilience routines and stress awareness
- Mental load assessment support
- Burnout prevention and recovery planning
- Private, confidential support sessions
Visionary Smith
Long-Range Strategy & ScenariosSets the North Star while the team ships the quarter.
I think in decades while the team thinks in quarters. My job is the North Star: where are we going in 5–10 years, what could change the game, and which bets are worth making now?
“The future isn't predicted — it's designed.”
- Vision articulation and North Star definition
- Scenario planning (5–10 year horizon)
- Strategic options and future-state modeling
- Long-term roadmap alignment
- Emerging trend spotting and implications
Customer Smith
Customer SuccessCatches the churn signal before it leaves.
Every complaint is a gift, every churning signal is a chance to save. I track satisfaction, triage support, and make sure your customers feel heard — because happy customers are the best marketing budget.
“Happy customers are the best marketing budget.”
- Customer support and ticket management
- NPS tracking and satisfaction surveys
- Churn prediction and prevention
- Customer feedback analysis and trends
- Onboarding help and success playbooks
Brand Smith
Brand IdentityGuards how you sound down to the last word.
A brand isn't what you say — it's what they feel. I enforce voice, guard visual identity, and ensure every channel sounds like one company. Consistency is the hardest part of branding; I make it automatic.
“A brand isn't what you say. It's what they feel.”
- Brand voice and tone enforcement
- Messaging consistency across channels
- Visual identity direction and guidelines
- Positioning and differentiation
- Brand audit and evolution tracking
Investor Smith
Fundraising & Investor RelationsSpeaks capital fluently. Builds the data room before you ask.
Investors fund trajectories, not snapshots. I prepare pitch decks, structure data rooms, write investor updates, and help you speak the language of capital with confidence and precision.
“Investors fund trajectories, not snapshots.”
- Pitch deck creation and refinement
- Monthly/quarterly investor updates
- Data room preparation and management
- Valuation analysis and benchmarking
- Due diligence support and documentation
Project Smith
Project Execution & GroundingTurns vision into ship dates — with evidence.
I turn vision into ship dates. When strategy and reality start drifting apart, I pull the team back to what's actually getting done — with milestones, owners, and real evidence of completion.
“Vision is the map; projects are the miles.”
- Project scoping: goal → deliverables → owners → milestones
- Honest timeline estimates with explicit assumptions
- Deliverable trackers with evidence-of-completion requirements
- Plan-vs-reality checks and drift alerts
- Grounded handoffs from strategy to shipped work
1 / 21 — The Smith
How they think
This isn't one AI pretending to be a company.
It is not an orchestration either — nobody is puppeteering the others from a script.
Each Smith thinks for itself. Research does the research and decides what is worth telling you. Strategy decides what it means. The CFO checks whether it survives contact with the numbers — and says so when it doesn't. They hold their own expertise, and they will disagree with you when their discipline says they should.
What sits above them is not a controller. It's a cofounder.
keeps the whole company's workload in view — what is moving, what is stuck, what nobody has picked up — and brings in whoever the work actually needs. Then he gets out of the way and lets them work.
He doesn't think for them. He knows who to ask.
What's different
A managed workforce is the easy half.
Anyone can give you a row of chat windows with job titles on them. What makes this a company is everything underneath — how work reaches a Smith, how far it can go without you, what it costs before it starts, and what you can check afterwards.
You hand work over three ways
Three words. The difference between them is the whole thing.
Ask
A question, not a job. Nothing gets created, nothing gets spent — and the answer comes back pitched at your role, not at an engineer.
Queue
Put it on that Smith's list. It gets done on their next shift, ranked against everything else waiting.
Do it now
Off-schedule, immediately, ahead of the queue. Works on any Smith — including the ones you haven't put on the payroll yet.
Each Smith governs its own shift
You set the posture per Smith, per shift. They handle the rest of it.
Supervised
Consequential calls come to you as a pending review. The Smith carries on with everything else while it waits — blocked on one thing is not stopped.
Autonomous
It acts. It stops only when it genuinely isn't sure, or when something outside your company is about to change.
The gate that never opens
Sending to a real person, publishing, moving money, deleting outside data — always asks first. Both postures. No setting turns it off.
They run like employees, not prompts
Hours, a wage, and a workload — the three things that make a team forecastable.
Shifts you schedule
They work the hours you give them and cost nothing outside them. Pick the seniority and the thinking brain, and you get the wage per hour before the shift starts.
A queue you can see
What each Smith is about to do, what it's on right now, what's assigned and to whom. One ranked list, not a black box that occasionally speaks.
Goals, not one-shots
“Onboard this customer” is a goal with subtasks that advance. “Done, waiting for reply” is a real state. Unfinished work comes back tomorrow instead of quietly dying.
They work as one company
Specialists with their own expertise, who still don't contradict each other.
They hand work to each other
When a job crosses into someone else's expertise it goes to them. No Smith bluffs its way through a discipline that isn't its own.
They know what stage you're at
Idea, Validation, MVP, Launch, Grow, Scale. On an idea they invent the foundations. On a company that already exists they pull the facts that are already true — and never invent one.
Living deliverables
The financial model, the content calendar, the hiring plan: one document each, kept current as a new revision. Never a twelfth copy with a date in the title.
They reach into your real tools
A company runs on things that aren't this app. So they work there too.
Connectors
Email, calendar, CRM, drive, accounting, socials. They act in the systems you already run on, not in a copy of them.
A browser with your logins
When no connector exists, the Smith opens the tool and operates it the way a person would — your bank portal, your niche industry software, whatever you actually use.
You can watch it happen
That browser work runs in a tab you can open. Seeing the team work beats being told it worked.
Nothing happens you can't check
The part that makes handing over real work survivable.
Confidence on the record
Every answer and every action stores how sure the Smith was. It's a field you can read, not a tone of voice — and low confidence is exactly what makes an autonomous Smith stop and ask.
Every run explains itself
What it did, what it touched, why it stopped, what it cost. Applied work leaves a receipt you can open.
A daily brief
What got applied, what's waiting on you, what's stuck. Every day, in one place, without you going to look for it.
Who shows up when you ask?
Tap a question. You never pick the Smith — the right one just takes it.
Command the crew. Monday's already moving.
Type your company and one goal. Your AI employees go to work — planning, drafting, shipping — while you sleep. You review, you redirect, you approve. Draft or Done, your call.
These Smiths plug into a full workspace — market intel, financials, legal, brand, hiring, and more. Browse the full map on How it works.