Draft
Review every stepAsk first.
The Smith prepares the work. You review. Edit, approve, or send back.
Give your company a goal.
Watch the work move.
Tell what needs to happen. He brings in the right people, works from everything the company already knows, and brings back the decisions that need you.
Video
Every part of the company, actually running.
Twenty real jobs, in the real product. Jump to whichever part of the company you were worried about.
Control
Three things need you. The rest already moved.
The morning briefing: what was decided overnight, what shipped, and the short list that actually needs a human.
The Smith
/updates/business
Time
Your tasks, your calendar, your follow-ups — handled.
Work lands on the right day, the meeting gets booked, and the follow-up you would have forgotten is already drafted.
Secretary Smith
/time/tasks · /time/calendar
Plan
A note becomes a roadmap with dates on it.
One line of intent turns into a canvas, a sequence, and this quarter's milestones — each one owned.
Strategy Smith
/ideation/ideas
Plan
/ideation/sociology
Plan
Who actually buys this — worked out, not guessed.
The customer definition gets built from evidence, and every later draft pulls from it instead of re-inventing it.
Sociologist Smith
/ideation/sociology
Discover
The competitors that actually matter.
The market gets mapped once — direct rivals, adjacent players, the segment nobody is serving — with a source on every claim.
Research Smith
/discover/research
Discover
/discover/competitors
Discover
A rival moves on price. Your SWOT already knows.
Positions update themselves as the landscape shifts, and Strategy gets told before the next planning conversation.
Analyst Smith
/discover/competitors
Marketing
/strategy/brand
Marketing
Set the voice once. Every draft after it matches.
Tone, positioning and vocabulary get written down — then Marketing, Sales and Content all write from the same page.
Brand Smith
/strategy/brand
Marketing
/marketing/content
Marketing
One idea, every channel, already scheduled.
A single post gets adapted per platform, queued into the calendar, and published without you opening five tabs.
Social Smith
/marketing/content
Marketing
/marketing/campaigns
Marketing
A campaign that goes out and reports back.
Brief to deliverables to schedule to results — and the numbers come back into the same place the plan lives.
Marketing Smith
/marketing/campaigns
Sales
/sales/prospecting/prospects
Sales
The list of companies that should buy this.
Target accounts built from the customer definition, then enriched — so the list is a decision, not a scrape.
Sales Smith
/sales/prospecting/prospects
Sales
/sales/communications/threads
Sales
Outreach drafted. Follow-ups that don't get forgotten.
Messages written in your brand voice, sequenced, and every reply threaded back to the account it belongs to.
Sales Smith
/sales/communications/threads
Sales
/sales/crm/pipeline
Sales
A pipeline that moves without you maintaining it.
Deals advance, next actions appear, and nothing sits in a stage quietly rotting because nobody updated the sheet.
Sales Smith
/sales/crm/pipeline
Contacts
/contacts/buyers
Contacts
Buyers, investors, staff — one contact book.
Everyone the company deals with in one place, each with the history attached instead of scattered across inboxes.
Secretary Smith
/contacts/buyers
Money
/financials/accounting
Money
The accounting journal, posted and reconciled.
Entries categorised, the ledger kept current, and the month closed without a weekend of receipt archaeology.
Accounting Smith
/financials/accounting
Money
/financials/cfo-forecasts
Money
Runway you can actually make a decision on.
Burn, runway and the scenario you are worried about — with the assumptions labelled so you know what to distrust.
CFO Smith
/financials/cfo-forecasts
Money
/capital/strategy · /capital/pipeline
Money
The raise, run as work instead of a folder of PDFs.
Investor pipeline, data room, diligence checklist and the updates you keep meaning to send — all one live process.
Investor Smith
/capital/strategy · /capital/pipeline
Legal
/legals
Legal
The requirement you'd have found out about too late.
Contracts drafted, obligations tracked, and the filing that would have bitten you flagged before you sign.
Legal Smith
/legals
Team
/hr/hiring
Team
The role written, the shortlist built.
What the company actually needs turned into a role, a process, and candidates — before the gap becomes urgent.
HR Smith
/hr/hiring
Team
Who's working, on what, and what it cost.
Every Smith's current job, the work they logged, and the Energy it burned — no black box, no surprise invoice.
The Smith
/agents/control-room
Drive
/drive
Drive
Everything filed where you'd look for it.
Deliverables land in the right place with the trail of what produced them, so finding it later is not an excavation.
Secretary Smith
/drive
01 / 20
Twenty jobs, one company. Meet the Smiths behind them
And it is all one company. Research learns something once; Strategy uses it later; Sales writes from the positioning nobody had to re-explain.
Stop re-explaining your business to your AI.
Ask. Approve. Done.
You ask and you approve. Your Smiths do everything in between.
The Smith
LiveBuild my roadmap.
Strategy Smith
Hover to pause · click a dot to jump
And you choose how much each Smith does before asking.
Autonomy should be earned and controlled, not assumed. Change the lane per Smith, any time.
Done
Lanes you setEarned trust.
The Smith handles it — in the lanes you set. You see what shipped, when.
Screenshot
Energy
Energy is the ultimate ruler of the universe.
With no energy, nothing produces any effect. The Energy you give your business is what moves the AI employees to produce work.
Plans include Energy. Work spends it. You can see what a stretch of work will cost before it runs, and add more when a month is heavier than the last. See how Energy is metered.
Not everything needs the whole company.
The platform is for work that connects — customers to strategy, strategy to projects, projects to money. When you just need one job done, take a tool instead. Same Smiths, no workspace to run.
The Social Scheduler is the first one: write once, adapt per channel, schedule, done. More are coming.
Works where your company works.
Connect the tools you already run. Depth varies by provider — each one below says whether it is live, in development, or planned.
Docs & file storage
Planned
Google Drive
Google Docs
Google Sheets
Google Slides
Notion
Dropbox
Box
Productivity & calendar
Planned
Google Calendar
Calendly
Zoom
Google Meet
Slack
Microsoft Teams
CRM & sales
Planned
HubSpot
Salesforce
Pipedrive
Stripe
Intercom
Marketing & analytics
Planned
Mailchimp
ConvertKit
HubSpot Marketing
Google Analytics
Meta Ads
LinkedIn Ads
X Ads
Automation & APIs
Planned
Zapier
Make (Integromat)
Webhooks
Custom API
- Chatbot
You coordinate the AI.
- Traditional software
You coordinate the tools.
- Agent Smith
The company coordinates the work.
That is the difference we are trying to build.
Give the company something to do.
Tell The Smith what you are building. Approve the first plan. Then direct it whenever you want.